Privacy Policy

Last updated: July 2026

Perfect Tables Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit or make a purchase from www.perfecttables.co.uk (the “Service”), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller Information

For the purposes of UK GDPR, Perfect Tables Ltd is the Data Controller responsible for your personal data.

  • Business Name: Perfect Tables Ltd
  • Warehouse Address: Wolverhampton, United Kingdom
  • Contact Email: sales@perfecttables.co.uk

2. Personal Data We Collect

When you visit or place an order through our store, we collect the following types of information:

  • Order Data: When you purchase items (such as custom chocolates, ribbons, or favor boxes), we collect your name, billing address, shipping address, email address, phone number, payment details, and any custom text/images provided for personalised products.
  • Account Data: If you create an account, we store your login details, order history, and saved addresses.
  • Device & Technical Data (Log Data): Information automatically collected when browsing our site, including your IP address, browser type, time zone settings, operating system, and pages viewed.
  • Marketing Data: Your preferences in receiving marketing emails from us (only collected if you explicitly opt-in).

3. How and Why We Use Your Data (Legal Basis)

Under UK GDPR, we only process your personal data where we have a lawful legal basis:

  • To Fulfil Orders (Performance of a Contract): Processing your name, address, payment, and customisation text is necessary to craft, pack, and deliver your products.
  • To Provide Customer Support (Legitimate Interests): Responding to your inquiries, handling returns, or resolving dispatch issues.
  • To Improve Our Webshop (Legitimate Interests): Using site analytics and log data to optimise site speed, security, and navigation.
  • Marketing Communications (Consent): Sending promotional newsletters or special offer emails only when you have actively given us permission to do so. You can unsubscribe at any time.

4. Sharing Your Data with Third Parties (Data Processors)

We never sell your personal data. However, we share necessary data with trusted third-party service providers who assist us in operating our store:

  • Platform Provider: Shopify Inc. hosts our online store and securely processes your data.
  • Payment Processors: Secure payment gateways (e.g., Shopify Payments, PayPal, Stripe) process your payment credentials. We do not store raw card details on our servers.
  • Delivery & Courier Services: We share your delivery address and name with Royal Mail and courier services to ship your parcels.
  • Analytics Services: Google Analytics (where enabled) to help us understand site usage patterns.

5. Cookies & Tracking Technologies

Our website uses Cookies (small data files stored on your device) to remember your shopping cart items, keep you logged into your account, and analyze site traffic. You can choose to block or disable cookies through your browser settings, though some shop features (like the shopping cart) may not function properly without them.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or statutory reporting requirements (e.g., keeping transaction invoices for UK tax purposes for up to 6 years).

7. Your Legal Rights Under UK GDPR

As a UK resident, you have the following data protection rights:

  • Right to Access: You can request copies of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
  • Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal data (subject to legal exceptions like tax record keeping).
  • Right to Restrict or Object to Processing: You can object to us processing your data for direct marketing at any time.

To exercise any of these rights, please contact us at sales@perfecttables.co.uk.

8. Complaints

If you have any concerns about how we handle your personal data, please contact us first so we can resolve the issue. If you remain unsatisfied, you have the right to lodge a formal complaint with the UK data protection supervisory authority:

Information Commissioner’s Office (ICO)

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Website: www.ico.org.uk

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational or legal updates. Any changes will be posted on this page with an updated "Last updated" date.